GrandOptical customer story

How GrandOptical transformed its hiring efficiency.

With Zeenna handling first contact and pre-screening, GrandOptical shortened candidate verification and improved response across its hiring process.

GrandOptical retail store entrance

86%

candidate response rate within 24 hours

HQ
Italy
Company size
200,000
Industry
Retail
Branches
18,000

The starting gap

Candidate demand was moving faster than manual screening.

01

Low candidate reachability

Each candidate verification took around 15 minutes.

02

Application drop-off

Candidates dropped between application and first contact.

03

Need to scale AI screening

The team needed to automate first contact across roles.

The hiring brief

Make first-stage hiring faster without losing recruiter control.

Reduce the time

Needed for candidate verification.

Increase reach

Increase the percentage of applicants reached.

Improve performance

Improve efficiency across the HR process.

“I’m amazed at how much time this tool saves and how much easier it makes my work. Instead of a 15-minute call, I review all necessary information in just 1 minute. Since using pre-screening, my response rate has jumped to over 86% within a few hours.”

Pavla Cinglanská

Senior Talent Acquisition Specialist, GrandOptical, CZ&SK branch

Measured outcomes

Faster progress, backed by proof.

The impact shows up in recruiter time, candidate reach, and the speed of first-stage hiring.

86%

candidate response rate within 24 hours

One-minute result review

Replaced a 15-minute verification call with major time and capacity savings.

1h 33m

average response time

86% response within 24 hours

Most candidates now respond in the first day.

82%

candidate response rate

More qualified interviews

Better reachability and fewer no-shows.

The business impact.

A stronger first-stage workflow created measurable gains across speed, capacity, reach, and recruiter confidence.

Speed

Candidate information could be reviewed in one minute instead of a 15-minute call.

Reach

86% of candidates responded within 24 hours.

Capacity

Recruiters recovered time previously spent on manual verification calls.

Quality

Better reachability supported more qualified interviews and fewer no-shows.

Ready to see it in your workflow?

See how Zeenna keeps every candidate moving.

Walk through engagement, screening, evidence, ATS writeback, and recruiter-controlled handoff.

See Zeenna in action