01
Low applicant reachability
Only 50% of candidates were reached via phone after 2–3 attempts.
ManpowerGroup customer story
How ManpowerGroup maximized ROI and candidate capture speed in recruitment.
Zeenna helped ManpowerGroup reach more applicants, reduce recruiter effort, and improve the economics of high-volume candidate screening.
400%
ROI achieved
- HQ
- USA
- Company size
- 26,700
- Industry
- Recruitment
- Branches
- 80
The starting gap
Candidate demand was moving faster than manual screening.
02
High time investment
Eight-to-ten-minute verification calls consumed thousands of recruiter hours per year.
03
High ad costs
Repeated low-conversion postings drove millions of euros in annual spend.
The hiring brief
Make first-stage hiring faster without losing recruiter control.
Reduce the time
Needed for candidate verification.
Increase reach
Increase the percentage of applicants reached.
Improve performance
Improve efficiency across the HR process.
“Boosted candidate reach from 50% to over 87%, saved over 20% on job ads costs annually, and achieved a 400% ROI, all while engaging over 80% of applicants within 24 hours.”
HR Department
ManpowerGroup, Czechia
Measured outcomes
Faster progress, backed by proof.
The impact shows up in recruiter time, candidate reach, and the speed of first-stage hiring.
80%
candidate response rate
Faster pre-screening
Reduced hundreds of hours to tens of hours per year; reach increased from 50% to 87%.
20%
saved on job ad costs annually
High engagement
80% of candidates respond within 24 hours with complete information.
400%
ROI achieved
Cost optimization
Saved 81% in recruiter labor costs and 20% in job ad spend, achieving 400% ROI.
The business impact.
A stronger first-stage workflow created measurable gains across speed, capacity, reach, and recruiter confidence.
Reach
Candidate reach increased from 50% to more than 87%.
Capacity
Recruiter labor costs were reduced by 81%.
Cost
Annual job advertising costs fell by more than 20%.
Return
The hiring workflow achieved a reported 400% ROI.
Ready to see it in your workflow?
See how Zeenna keeps every candidate moving.
Walk through engagement, screening, evidence, ATS writeback, and recruiter-controlled handoff.
See Zeenna in action