CASE STUDY

How ManpowerGroup maximized ROI and candidate capture speed in recruitment?

How ManpowerGroup maximized ROI and candidate capture speed in recruitment?

HQ

USA

Company size
Employees

26,700

Industry

Recruitment

Branches

80

80%

Candidate response rate
Candidate response rate

20%

Saved on job ads costs annually
Saved on job ads costs annually

400%

ROI achieved
ROI achieved

Challenges

Low applicant reachability

Only 50% of candidates reached via phone (2–3 attempts).

Only 50% of candidates reached via phone (2–3 attempts).

High time investment per candidate

Avg. 8-10 min verification calls consuming 1000s of recruiter hrs/year.‍

Avg. 8-10 min verification calls consuming 1000s of recruiter hrs/year.‍

High ad costs

From repeated low-conversion postings → millions EUR annually.

From repeated low-conversion postings → millions EUR annually.

Goals

Reduce the time

needed for candidate verification.

needed for candidate verification.

Increase

the percentage of applicants reached.

the percentage of applicants reached.

Improve performance

and efficiency in the HR process.

and efficiency in the HR process.

Results

Pre-screening

Cut time from 100s to tens of hrs/yr; reach up from 50% → 87%.

Cut time from 100s to tens of hrs/yr; reach up from 50% → 87%.

High engagement

80% of candidates respond within 24 hrs, with complete information.

80% of candidates respond within 24 hrs, with complete information.

Cost optimization

Saved 81% in recruiter labor costs & 20% in job ads spend, achieved 400% ROI.

Saved 81% in recruiter labor costs & 20% in job ads spend, achieved 400% ROI.

Boosted candidate reach from 50% to over 87%, saved over 20% on job ads costs annually, and achieved a 400% ROI - all while engaging over 80% of applicants within 24 hours.
Boosted candidate reach from 50% to over 87%, saved over 20% on job ads costs annually, and achieved a 400% ROI - all while engaging over 80% of applicants within 24 hours.
HR Department
ManpowerGroup, Czechia
HR Manager, ManpowerGroup Czechia

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